The Change4Life campaign draws on ‘nudge’ theory to encourage families to ‘make better choices’ about their diet and exercise. But, argues Jane Mulderrig, behavioural economics is a poor substitute for radical state intervention that would address the root causes of obesity – such as poverty, the availability of cheap junk food and inadequate public transport. … Continue reading Fat-shaming: Change4Life’s anti-obesity ‘nudge’ campaign glosses over social inequalities