Tag: David Fortunato

Cabinet participation erodes the distinctiveness of junior coalition partners’ ‘brand’

“Cleggmania” preceded the 2010 General Election, where Nick Clegg saw his and his party’s reputation and poll share sky-rocket following his assured performance in the general election debate. However in 2015, Clegg – as Deputy Prime Minister in a minority government with the Conservatives –  was almost universally unpopular, leading his party to a disastrous result […]